National Minority Donor Awareness Day (NMDAD), observed each year on August 1st, is an intensive awareness campaign reaching out to minorities of all ethnic groups. NMDAD focuses on the various [organ/tissue donation] fears and obstacles directly related to minorities. The objective is to promote healthy living and disease prevention and to increase the number of people who sign donor cards, have family discussions and actually become donors. In additions, NMDAD increases national awareness of disproportionate rates of hypertension, diabetes, kidney and other diseases that affect minorities at a much higher incidence than its counterparts. Also, this day of observance increases awareness of the behaviors that may lead to the need for transplantation such as smoking, alcohol and substance abuse, and poor nutrition.

This particular day highlights donor families of all ethnic groups across the country including: African Americans, Hispanics/Latinos, Asians, Alaska Natives, Pacific Islanders and Native Americans.  

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